When the best of Ayurveda comes home : Amway Nutrilite traditional herb launch: India

As we move in the 21st century, the technology, modernization, learning, nutrition, all of it has marked a great change in the past few decades. And an exponential transformation is in the progress when it comes to Indians wrt these parameters. While these tech driven innovations have eased out our lives, but what we tend to ignore is our “changing lifestyle”, for the sake of extra comfort. Not just the stressful and ever juggling life has taken a front seat, even the adulterated nutrition, have left us abandoned on this journey. We continue to have an unhealthy life, which impacts both our Internal and external body.  Fatigue seems to be always topping the charts, with anxiety, digestive pangs, weak memory, poor immunity handshaking us. 

How many of you would admit to it? I’m sure most of us, despite trying to be as much “organic” as possible in our lives!

So can turning back to the traditional roots be a rational thought? Could traditional wisdom bring us back to that energetic and healthy life? Yes, it can and the simplest action is “Know and adapt the Best of Nature, Best of Science and the Best of Traditional Wisdom” – Opt for Nutrilite Herb range, by Amway!

To launch Nutrilite Herb range,  Amway recently conducted a Bloggers meet, I would say it was an enlightening meet for me. Ajay Khanna from Amway India and eminent Professor, Dr. V.K.Joshi, HOD, Dravyaguna Department, BHU led the highlights and details of the Nutrilite range. 

Amway’s Nutrilite range expansion :

Amway and Nutrilite have always been associated with the words like Efficacy, purity, Organic, safe. And taking this tradition ahead, with more than 10 years of rigorous study, Nutrilite has come up with 4 Traditional Herbs, exclusively for the goodness of Indians.

1. Nutrilite Ashwagandha (Indian Winter Cherry or Indian Ginseng)
2. Nutrilite Brahmi
3. Nutrilite Tulsi
4. Nutrilite Amalaki, Vibhitaki and Haritaki

1. Nutrilite Ashwagandha :

Ashwagandha is usually termed as “nervine tonic” and has wide range of health benefits. It is the roots of this herb that have amazing medicinal property. It is found not only in calming the nervous system and easing the stress /stress related disorders, but as cited by NCBI –

“It has a Cognition Promoting Effect as it has shown a great significance in boosting memory for children and even adults facing memory loss. Further, it has shown a great impact in neurodegenerative disorders as Parkinson’s,  Alzeimer’s. And it is also said to be an anti-inflammatory and anti-arthritic agent ( for Rheumatoid and Osteoarthritis).”

This herb, is said to support Vitality and Longevity and Nutrilite Ashwagandha has those perfect levels of Ashwagandha root extract to support Body Vitality.

Did you know? 1 Nutrilite AshwagandhaTablet = 3gms of raw Ashwagandha herb

Recommended Dosage : 1-2 a day, best to use it with lukewarm milk.

2. Nutrilite Brahmi :

We would have heard from our moms or granny’s in the past to opt for Brahmi to boost that memory, right? Or you’ve forgotten? Basically this herb is found to be effective in improving attention span, intelligence and alertness. It enhances the concentration even as the mind continues to age.

As stated by NCBI during research,

 It has been used in Ayurveda, for treatment of anxiety, poor memory, epilepsy, improvement of cognitive processes, comprehension, memory, and recall. It is currently promoted as a brain tonic.

It is said to support Mental Agility and Nutrilite Brahmi has the assured levels of Brahmi extracts.

Did you know? 1 Nutrilite Brahmi Tablet = 5gms of raw Brahmi herb

Recommended Dosage : 1-2 a day, best to use it with warm water.

3. Nutrilite Tulsi :

An allrounder herb, we’re all lovers of Tulsi and try to include it in morning tea, or just chew few leaves. But, did you all knew that how many Tulsi leaves are must per day to attain that Immunity? It comes closer to 100 dried organic tulsi leaves a day! Gosh, we all were never near to it, right? 

It is one of the adaptogenic herb which has immense health benefits. As per NCBI,

Tulsi can address physical, chemical, metabolic and psychological stress. It has been said to raise the immunity by protecting organs against pollution levels, heavy metals, exposure to cold. And it has been proven for its antimicrobial properties and has a purifying effect. It has also been shown to counter metabolic stress and has many positive effects on memory and cognitive functions.

And Nutrilite Tulsi has that optimum level of Tulsi extracts to support these wondrous claims!

It is said to support Immunity and enhance Resistance!

Did you know? 1 Nutrilite Tulsi Tablet = Over 100 dried Organic leaves of Tulsi herb

Recommended Dosage : 1-2 a day, best to use it with water.

4. Nutrilite Amalaki, Vibhitaki and Haritaki :

Do you remember something called “Triphala” our moms or granny used to say? This is the same blend of Amalaki, Vibhitaki and Haritaki extracts, which is said to be effective in digestion, reducing the hyperacidity (due to laxative property), improves colon health by detoxification of the body.

It supports Digestion and that’s what Nutrilite Amalaki, Vibhitaki and Haritaki proves!

Did you know? 1 Tablet = 3gms of raw Amalaki, Vibhitaki and Haritaki herbs

Recommended Dosage : 1-2 a day, best to use it with lukewarm water.

Let’s understand Why Nutrilite?

This is what we really need to interpret, with so many brands boasting Organic herbs, but still we are not aware of the real authenticity.  And this section is to help you know that Amway Nutrilite is indeed the “best of nature” brought to us.

Certified Organic Herbs :

These traditional herbs have been sourced from the farms which are “Organic Certified” in India. And not just the certification, Nutrilite team has themselves researched those farms which are well away from the pollution and where true Organic practises in the terms of natural fertilisers, are followed.  Many of these farms are far away in the western Ghats. Along with this, their high quality check standards in the extraction process enhances the value of the herbs.

DNA Fingerprinting :

This is really an interesting concept. Did you know that herb Tulsi alone has close to 60 species and they all have small variations in their compositions at molecular levels and thus they all have different efficacy & potency levels?

Well, if DNA fingerprinting technique would not have been used, then you could be having multiple species every other time, which could be less efficient some times. This differentiates Amway Nutrilite in a big way. DNA Fingerprinting of every herb has standardized the specie selection of the herb. And this ensures that each time, only the standard specie of high quality & efficacy is used in Nutrilite Herb range.

Non GMO Range :

True to their promise of “No adulteration”, they use Non GMO seeds (Non genetically modified seeds) for organic farming of these herbs. The seeds are tested in their lab to ensure that they are true and not genetically modified. So, have all the goodness to yourself.

Active Ingredients :

The efficacy of any herb will depend on the Active Ingredients. Nutrilite has high concentration of Active ingredients extracted from the herbs. And this is reflected in the way that they propose just 1/2 tablets a day rather than 3/4 tablets. More goodness of active concentrates in one tablet makes you the master of truly Potent dose from Nutrilite.

Certifications :

Nutrilite products are highly researched and formulated and this can be believed with their certifications. Along with GMP, they have LEED (Leadership in Energy and Environmental Design) Gold certification which is recognised by US Green Building Council. Further, they are also Nutraceutical guidelines complaint as per FSSAI.

QR Coding :

Amway has been a transparent company and thus as an initiative, every product bottle has a QR Code, which reflects their manufacturing journey right from the seeds finalisation and makes you aware of Nutrilite Herb’s pillars of PSP (Purity, Safety and Potency)

Make in India concept :

Let’s be proud enough, Nutrilite Traditional Herb’s range is in line with honourable PM’s mission of “Make in India” concept. This range is developed for Indian consumers, at Amway’s state of the art, LEED certified facility in Tamil Nadu!

It has been an incredible journey of Amway, celebrating 20years in India. The extensive research, quality, efficacy is sure to help millions in India to live a “Healthy Life”. I’m sure, the trust has been built. What remains is to test the efficacy and nothing can help, unless you try Nutrilite herb tablets. I’ve started for my energy and memory, what about you?

We’re open to discuss, any questions, feedbacks are most welcome. Share with us your thoughts in the comment section.

DISCLAIMER –

This content is not intended as a substitute for professional medical advice, diagnosis, or treatment. In case of any questions, always seek the advice of your physician or medical professional. No supplements should be taken just basis the content on this blog.

Be Healthy,

Jhilmil