Right start of Women’s day with #ShareTheLoad
The essence of Women’s day is not just about hanging out with best friends for shopping, dining, drinking and then getting back to the regular chores the very next day. It’s much beyond that one day fun. The real need is to make the Men in your life ponder over how they can help, participate, appreciate and contribute to the efforts of the women in their life. Probably this way the celebration will no longer be a one-day fanfare but it will be a life long celebration full of harmony and love. Our Women’s day celebration went with a social message and then watching the Captain Marvel movie!
#SharetheLoad event by Ariel :
Ariel has been sharing this social message of sharing the load equally among men and women (son-mom, husband-wife), through various channels whose target audience is Men. The Tagline #sharetheload, in its third consecutive year, explains how our world is still divided by virtual social walls. Even in the 21st century, where men & women are considered to have pre-defined roles. This thought-provoking campaign by Ariel has indeed worked amazingly well in changing the thought process of men in the family. But the work is still to be done, as even today 50% of the men think that laundry is just women’s job!
Years ago, Women were usually confined in their homes and hence were considered as a homemaker while Men used to be the prime bread earner. We have been witnessing the steady shift, isn’t it? Women have already expanded their horizon and are climbing the ladders in the corporate world. Men still have to break the shackles, enter into the household chores and make a Woman’s responsibility into a Family Responsibility.
Captain Marvel Screening along with the Social Message :
This Women’s day, Ariel did an event at Select City Walk Mall, Delhi where they invited TV celebrity Ravi Dubey along with his Mom & Wife, Sargun Mehta. Ravi talked about how he feels household works should be equally shared. Sargun Mehta mentioned how Ravi walks the talk by making first coffee in the morning and always helps in cleaning the house. Sargun is out for many days due to her professional commitments, hence #sharetheload is an everyday reality for them.
For this Ravi thanked his mother who actually taught him all the household chores, doing laundry, at an early age. She was way above the thought process of “ Boys are not supposed to do these chores and that their women should handle household chores”.
Ariel’s new TVC has shared the same idea through a heart touching commercial. It reflects the emotions of a mom who sees her daughter quitting her high profile job. The reason being simple, men in the house does not support her in routine household works. While she feels surprised over her Son-in-law’s behavior but later realized that even she has not taught any chores to her son. This change of culture and thought process has to start right at an early stage. We women, need to make men responsible and learn to share the responsibilities, rather than leaving all work to women in their life.
Watch Ariel’s TVC #ShareTheLoad here :
Fortunately, My husband has been an ideal example of how sharing the load helped us run our family together. He is always ready to take up my responsibilities, to ease out my burden. Going forward, we’ve planned to teach the same value to our kid, to ensure that it passes through the generations.
Captain Marvel Screening :
After this event, we went for an exclusive screening of Captain Marvel movie, organized by Ariel in association with PVR Cinema. This is probably the first movie showcasing a real Superwoman coming directly from the Marvel Studio, which is known for their Avengers series of superhero movies. The lead character is played by Brie Larson who displays power, control, and authority right into her body language to dialogue delivery. It’s an action-packed movie with tons of out of world special effects sequence. Overall it fits the bill of 360-degree entertainer, which sets the tone right for the upcoming Avengers “END game“.
So this women’s day was all sorted with a well-communicated message along with an opportunity to interact with TV heartthrob Ravi Dubey & Sargun Mehta. It ended with the essence of woman superpower through Captain Marvel.